Testbeds and research infrastructures are a fundamental part in the development of the most advanced products, sometimes years before they become a reality. As the Call For Papers states, testbeds can cover nearly most of the current hot topics, e.g. next generation internet, wireless or optical networks.
Since research institutions are not always market-oriented, one finds a deep gap between the most innovative research results and the industrial reality, phenomenon can be perceived specially in Europe. In this sense, research centers are between the universities and the industry, thus they are assumed to play a key role in the process of marketing the testbeds.
After many years of investments and hard work on a testbed, one should answer himself questions like the following:
- Is it now the right moment to put the testbed into the market?
- What is the product / service we want to offer?
- What is the market for this current product / service?
- Which are key players involved in the game?
- What are the marketing and sales strategy?
- What is the operations plan?
- Which will be the right legal choice?
- How will the key personnel be contracted? How will they be retained?
If the answers are clear, luck is expected to play a minor role in the success of the initial idea. However, maybe the most important question to answer is about capital, how money can be obtained to manage this (often) intra-entrepreneurship, since there are explicit differences throughout the world.
The panel will cover these issues, both from the theoretical part and from the practical view of successful stories.
If you feel you might contribute to it with a presentation, feel free
to send before February 15th the following items to diego.bartolome@cttc.es:
- Title of the talk
- Short abstract
- CV of the presenter